Rules and ethics
How to brief travel creators for England tourism campaigns
How to write a travel creator brief for England tourism campaigns: fix deliverables, usage rights and disclosure before any contracts are signed.
Topic
usage rights
Rules and ethics
Travel creator UGC licensing in the UK: what to know
How UK tourism brands licence travel creator UGC: copyright ownership, contract terms, ad usage, VAT and record keeping, with a plain-English scope table.