Rules and ethics
Labelling paid and gifted Scottish travel creator posts for the ASA and CMA
How Scottish travel creator campaigns must label paid trips, gifted stays and VisitScotland content to satisfy ASA ad rules and CMA endorsement guidance.
Topic
travel creator campaigns
Tools and providers
When should travel creators pitch Visit Wales and VisitBritain campaigns?
Travel creator campaigns need precise timing: map Visit Wales funding rounds, VisitScotland campaign calendar and VisitBritain cycles before you pitch.
Outlook
UK travel creator shoots around half-term and bank holidays
Travel creator campaigns in the UK must be timed around school holiday dates, bank holidays and Met Office weather patterns to reach peak audiences.
Measurement
A guide to measuring UK travel creator campaigns with ONS and VisitBritain data
Travel creator campaigns can be benchmarked with ONS tourism statistics and VisitBritain insights, using named datasets and clear attribution steps.
Rules and ethics
5 Northern Ireland creator campaign rules for cross-border trips
Travel creator campaigns across the Irish border need five rules: disclosure, customs, payment, CMA guidance and Tourism Northern Ireland expectations.