Topic
Foundations
A practical list of the demand signals that decide travel creator campaigns in England, from booking intent and search interest to tax, consent and reuse rights.
Reviews
A practical guide to reviewing travel creators' campaign evidence, applying UK advertising and data rules, and recording what paperwork can and cannot prove.
Reviews
How tourism teams screen travel influencers for campaigns, with audience checks, disclosure and data gates, due diligence, scoring and shortlist decisions.
Tools and providers
A procurement guide for campaigns with travel creators, covering supplier selection, discovery, rights, disclosure, budgeting, amplification and implementation.
Tools and providers
Find UK travel creators on Instagram using location tags, regional hashtags and audience checks, then brief them for campaigns that reach British travellers.
Rules and ethics
How UK VAT applies to travel creator fees: when creators charge 20% VAT, how the reverse charge works for overseas influencers and what invoices must show.
