Measurement
Which travel creator campaigns attribution methods actually work?
Attribution methods for travel creator campaigns compared: promo codes, tracked links, platform data, surveys and incrementality tests, plus UK reporting rules.
Topic
campaign measurement
Measurement
When to agree travel creator campaigns key metrics
Set travel creator campaigns key metrics before the brief, not after content lands. A guide to picking numbers, discounting platform inflation and England splits.
Measurement
Nine ways measuring travel creator campaigns pays off
Nine ways measuring travel creator campaigns pays off, including cost per booking, creator rankings, disclosure risk and tools such as GA4, Looker Studio, Traackr.
Measurement
Seven measurement mistakes in travel creator campaigns, and how to fix them
Seven measurement mistakes UK tourism teams make in travel creator campaign reports, with examples, tools such as UTM links and GA4, UK data sources and a scoring rubric.
Measurement
Build a dashboard for travel creator campaigns reporting or keep the spreadsheet?
How UK tourism teams decide between a travel creator campaigns reporting dashboard and a spreadsheet, covering lead capture, baselines and current data law.
Audience research
Writing audience statements for travel influencers
Write an audience statement for travel influencers using campaign objectives, location, life stage, travel behaviour and visitor conversations.