Rules and ethics
How to brief travel creators for England tourism campaigns
How to write a travel creator brief for England tourism campaigns: fix deliverables, usage rights and disclosure before any contracts are signed.
Topic
asa disclosure
Rules and ethics
How do travel creators use affiliate marketing in the UK?
How UK travel creators use affiliate marketing: the networks and travel programmes they join, ASA disclosure rules, tracking, record keeping and VAT.
Strategy
Travel influencer whitelisting in the UK: a practical guide
Travel influencer whitelisting in the UK explained: ad account permissions, ASA disclosure rules and how tourism brands pay to amplify creator posts.